She’s nine. She has opinions about everything — music, which font looks right, which soda flavor makes sense depending on her mood that day. She has a DJ name. She wears vandal pop clothing she creates.

There's a tin of bandages sitting on shelves at Target right now that has more to teach marketers about brand licensing than most MBA courses. It costs $7.29. It features Van Gogh, Monet, and Redon. And it sold out.

There is a moment in every creative process — a quiet, electric one — when an idea stops living in your head and starts living in the world.